About Us
"Where Experience Meets Execution"
Kirby Partners was built to help businesses grow — sustainably, strategically and with purpose.
We turn growth potential into growth performance. Too many businesses have the talent and the product — but not the structure, process or leadership to scale. That's where Kirby Partners comes in.
Meet Adrian
Founded by Adrian Kirby, a two-time international sales award winner with over two decades of commercial and operational experience, Kirby Partners is built on real-world expertise. We bring practical, proven strategies to businesses ready to grow.
Adrian has walked the full business journey. From supply chain and operations to new business development, cold calling and closing seven-figure deals—he's done it all. He's led cross-functional teams, pitched to global Senior Leadership Team’s and built scalable processes that drive real results.
A lifelong learner, Adrian has travelled throughout the UK and North America to complete elite sales and leadership programs. The systems he developed and refined delivered results that earned him two major accolades: the first-ever European recipient of his company's Global Sales Award, followed two years later by the European Sales Award.
Our Mission
To equip businesses and individuals to be their most effective, confident and commercially successful selves — without compromising on culture or wellbeing.
Our Vision
To be the strategic partner of choice for unlocking sustainable business growth.
Core Philosophies
“Simple Steps to Sales Success” – clarity, not complexity
“Practical learning, easy to implement, immediate results” – not just theory or generic workshops
“Don't let perfect get in the way of better” – focus on marginal gains and incremental improvements
Sales is underfunded, undervalued, and often poorly executed — it needs strategy, structure and focus
Signature Concepts & Analogies
ABC → Always Be Curious: Move beyond closing to curiosity-driven discovery
Jigsaw Puzzle: Focus on one piece at a time — over time, the full picture forms
Diamond in the Rock: Just like chipping away to reveal a diamond, we ask deeper questions to uncover true buyer pain
Car Analogy: The party (buyer or seller) with the better system is in the driving seat. They dictate the pace, direction and outcome of every conversation
Key Messages
Sales training isn't just for salespeople — alignment across leadership, marketing and operations is key
Sales success requires process awareness: knowing where you are, where you're going and how to get there
We embed, not just advise — leaving behind structure, systems and confidence
